RESEARCH REPORT

A New Era for Open Enrollment: Creating Inclusive Experiences for 5 Generations of Employees

Real employees share what they really want this open enrollment.

You spend countless hours preparing for open enrollment every year. The benefits guides. The emails. The all-company presentations. And yet, some employees may not fully understand what open enrollment even is. According to our survey:

32%
of Gen Z employees aren’t confident they know what open enrollment is

With five generations in the workforce for the first time ever, our same old, one-size-fits-all benefits communication plans aren’t going to cut it anymore. Gen Zers are working alongside grandparents, which means no two employees will choose or use their benefits in the same way. They need—and deserve—a more personalized approach that supports them at every stage of life.

That’s why we asked hundreds of real-life employees how they feel about their current open enrollment experiences, and where their employers could improve. Their responses are a must-read before you get started on open enrollment planning for this year.

In this report, learn:

  • How each generation feels about open enrollment today
  • Why benefits communication is no longer one-size-fits-all
  • How to build a more inclusive experience this open enrollment
  • And you’ll walk away with easy-to-understand takeaways that you can apply during open enrollment
DOWNLOAD THE REPORT