In 2020, you bolstered your clients’ benefits packages in response to the pandemic. And in 2021, you restructured plan designs again to combat employee turnover. But this year, we don’t need more benefits. We need better benefits communication.
Why? Because despite your best efforts, most employees aren’t using all of the new resources your clients offer, and your benefits messages just aren’t cutting through the noise:
That means this open enrollment will be all about driving better awareness, understanding, and interactions with the benefits your clients already offer. How? By thinking like a marketer—with compelling, attention-grabbing messages that reach the right employees, at the right time, in the right places.