For many employees, choosing benefits is the single biggest financial decision they make for themselves and their families all year…and yet too often, they treat the decision like a chore or an inconvenience. Fortunately, with a few tweaks to your strategy and message, you can leverage open enrollment to boost employee financial wellness and make a long-lasting impact. Join Bob Armour, chief marketing officer at Jellyvision, for this webinar where he’ll share behavioral science insights and actionable tips for making OE messages more empathetic and impactful. Specifically, you’ll learn:
- How employers and brokers can work together to center open enrollment communications on employees’ financial concerns
- How to cut through employees’ negative associations when it comes to benefits so they pay attention and act
- Behavioral science techniques and lessons you can use to motivate employees to make better financial decisions
- How to craft empathetic messages around saving in HSAs and saving for retirement
- And more!
Bob Armour is the chief marketing officer for Jellyvision, creators of ALEX. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, he knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, Armour has immersed himself in the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like a hero – to their employees and their bosses.